Subway UK and Ireland

Working for BMT & Skin

Subway is the world’s largest and fastest growing franchised Quick Service Restaurant operation. Good Relations holds the Social Media and PR accounts and needed to meet the dual demands of servicing ‘the brand’ whilst enthusing individual store owners often remote from the central marketing thrust.

BMT designed all Social Media creative and provide a mix of pro-active (promotional calendar) and reactive work, usually capitalising on Subway’s “Famous Fans”, their celebrity endorsers: Holly Bleasdale, Tommy Bowes, Daniel Sturridge, Pele, Louis Smith and Anthony Ogogo. Turn-round on creative work is always less than 24 hours.

‘All of Subway’s main Social Media channel audiences have grown by over 100% since our work began; this despite a relatively small share of versus main competitors in overall marketing spend.’

BMT LONDON
100%
Growth in Social Media audience in our first year with Subway
‘All of Subway’s main Social Media channel audiences have grown by over 100% since our work began; this despite a relatively small share of versus main competitors in overall marketing spend.’

BMT LONDON

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