Pilsner Urquell

Working for BMT & Skin

I was part of the creative team that helped deliver some key material for Pilsner Urquell. Master Bartender promotional videos, invites, press adverts, promotional merchandise and of course, their Keepers of the craft Newsroom Journal.

Everything we did was about assisting the brand achieve the best possible trade distribution while allowing discerning consumers to ‘find the brand’ for themselves. In 2014, we re-designed the global website to embrace the Craft Beer surge, reinforcing Pilsner Urquell’s rightful claim to be ‘the grand-daddy of craft beers, but also enabling it to be the hub for pushing out stories among the target market to fuel unsolicited endorsement.

5%
Pilsner Urquell’s growth per year
‘From the beginning of 2005 through till 2014, BMT had a long-standing relationship with the Pilsner Urquell brand and helped it to convey its unique story of impeccable provenance’

BMT London
2014

Launch of global website

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