The #DoDifferent Awards are for those who dare to step outside the confining comfort of conventionality and do something brilliantly new. Research suggests that clients are looking for agencies that aren’t afraid to challenge convention. Equally agencies are looking for clients who are prepared to buy transformational ideas. The #DoDifferent Awards reward the people who have the courage, skills of persuasion and talent to pull off something that no one has done before.
I was approached early this year by the Marketing Agencies Association to create the look and feel for the 2018 Awards theme and to roll this across their winners book, winners banner and other collateral.
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